Marketing and Business Development Course
Price: $199 Length: 12-Hours (Online)
12-hour marketing and business development course will show you exactly what you need to do to get your new business
up and running. You will learn what works (and what doesn't), so you can save time and money while quickly growing
your business. During the course you will learn how to design a marketing plan that meets your business goals.
You will also learn sales strategies and the confidence needed to build a referral network for long-term success.
This course is an absolute must for anyone starting a new home inspection business or growing their business. Knowing
how to market and promote what you do is just as important as learning the trade. You need to know the techniques
that will help convince potential clients to choose your business from the rest. This course teaches you how to
distinguish your business from the competition and develop a marketing strategy built around your strengths and
talents. You will learn business marketing concepts and how to compete as your business gets started.
The course will give you the decision-making tools you need to start a career in home inspection and follow the
path to success while avoiding the pitfalls. The course contains a templates for marketing and sales including
business cards, brochures, flyers, web sites, post cards, and other advertisements that you can modify to suit
your needs. PHII is also there to help you customize and design your marketing message.
As you complete each lesson, you will use interactive flash cards and take practice quizzes that will test your
knowledge, generate instant feedback and provide opportunities to correct mistakes, re-learn information and re-test.
Our system keeps track of your progress, so you can take a break at any time, even turn off your computer and the
course will return to where you left off! After completing the course, you will possess the knowledge and skills
needed to hit the ground running.
What You Will Master
1. Getting Started
2. Marketing Concepts
3. Company Identity
Statement, Branding, Logos and Slogans, Customer Service, Complaints, Pricing
4. Marketing Plan
Budgeting, Performance Analysis
Brochures, Promotion, Public Relations
Persuasion, Closing the Sale
Establishing a Company Identity
Identifying your Target Market
Brand Recognition, Logos, and
Customer Service and Handling
Analyzing Your Market & Pricing
Writing A Marketing Plan
Relationships with Realtors
Designing Effective Ad Copy
Public Relations and Salesmanship
Closing the Sale and much more!
Online Course Access and optional back-up CD, Online Flashcards & Testing, Certificate of Completion,
Toll Free Student Support.
Free Bonuses: $149 InspectHost Business Website, $199 1-year NSHI Membership
30-Day Money-Back Guarantee
Before you enroll in any home inspection school, will they guarantee your satisfaction unconditionally
a month later?
We do. That's the PHII difference!