home inspector schoolNorth America's leader in home inspection training
Home Inspector Training and Certification Online

Marketing and Business Development Course

Length: 12-Hours (Online) Fees: $199

PHII's Online Marketing and Business Development Course is 12 hours and will show you exactly what you need to do to get your new business up and running. You will learn what works (and what doesn't), so you can save time and money while quickly growing your business. During the course you will learn how to design a marketing plan that meets your business goals. You will also learn sales strategies and the confidence needed to build a referral network for long-term success.

This course is an absolute must for anyone starting a new home inspection business or growing their business. Knowing how to market and promote what you do is just as important as learning the trade. You need to know the techniques that will help convince potential clients to choose your business from the rest. This course teaches you how to distinguish your business from the competition and develop a marketing strategy built around your strengths and talents. You will learn business marketing concepts and how to compete as your business gets started.

The course will give you the decision-making tools you need to start a career in home inspection and follow the path to success while avoiding the pitfalls. The course contains a templates for marketing and sales including business cards, brochures, flyers, web sites, post cards, and other advertisements that you can modify to suit your needs. PHII is also there to help you customize and design your marketing message.

As you complete each lesson, you will use interactive flash cards and take practice quizzes that will test your knowledge, generate instant feedback and provide opportunities to correct mistakes, re-learn information and re-test. Our system keeps track of your progress, so you can take a break at any time, even turn off your computer and the course will return to where you left off! After completing the course, you will possess the knowledge and skills needed to hit the ground running.

Marketing and Business Development Lessons

1. Getting Started
-Goals, Employees,
Controlling Liability
2. Marketing Concepts
-Communicating Value,
Relationship Marketing
3. Company Identity
-Mission Statement, Branding, Logos and Slogans, Customer Service, Complaints, Pricing
4. Marketing Plan
-Competition, Budgeting, Performance Analysis
5. Advertising
-Realtors, Brochures, Promotion, Public Relations
6. Sales
-Salesmanship, Persuasion, Closing the Sale

What You Will Master

Establishing a Company Identity
Identifying your Target Market
Brand Recognition, Logos, and Slogans
Customer Service and Handling Complaints
Analyzing Your Market & Pricing Your Services
Writing A Marketing Plan
Relationships with Realtors
Designing Effective Ad Copy
Public Relations and Salesmanship
Closing the Sale and much more!

Package Includes:
Online Course Access, Online Flashcards & Testing, Certificate of Completion, Toll Free Student Support. Training is 100% online, no materials are shipped.
Free Bonus: $149 InspectHost Business Website

Mold Inspection Websites

Office Hours 8am - 8pm CST Mon-Fri, 9am - 1pm Sat. Call 605-427-2908


© Professional Home Inspection Institute (PHII). All rights reserved.