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Menu > Home Inspector > Marketing Course
Marketing Business Development Course

$199 | Hours: 12 | Type: Distance | Enroll

PHII's 12-hour marketing and business development course will show you exactly what you need to do to get your new business up and running. You will learn what works (and what doesn't), so you can save time and money while quickly growing your business. During the course you will learn how to design a marketing plan that meets your business goals. You will also learn sales strategies and the confidence needed to build a referral network for long-term success.

    This course is an absolute must for anyone starting a home inspection business or growing their business. Knowing how to market and promote what you do is just as important as learning the trade. You need to know the techniques that will help convince potential clients to choose your business from the rest. This courses teaches you how to distinguish your business from the competition and develop a marketing strategy built around your strengths and talents. You will learn business marketing concepts and how to compete during your first months in business.

    This course will give you the decision making tools you need to start a career in home inspection and follow the path to success while avoiding the pitfalls. The course contains a complete template package for marketing and sales including business cards, brochures, flyers, web sites, post cards, and other advertisements that you can modify to suit your needs. PHII is also there to help you customize and design your marketing message. After completing the course, you will possess the knowledge and skills needed to hit the ground running.

What You Will Master

  • Establishing a Company Identity
  • Identifying your Target Market
  • Brand Recognition, Logos, and Slogans
  • Customer Service and Handling Complaints
  • Analyzing Your Market & Pricing Your Services
  • Writing A Marketing Plan
  • Relationships with Realtors
  • Designing Effective Ad Copy
  • Public Relations and Salesmanship
  • Closing the Sale and much more!

Package Includes:

Fees: $199 | Hours: 12 | Type: Distance | Enroll 

Course CD-ROM, Online Course Access, Computerized Flashcards & Testing, Certificate of Completion, FREA Errors & Omissions packet, Toll Free Student Support, Free Membership in NSHI, the National Society of Home Inspectors.

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 1. Getting Started
 -Setting Goals
 -Choosing Good Employees
 -Controlling Liability

 2. Marketing Concepts
 -Features versus Benefits
 -Unique Selling Position
 -Communicating Value
 -Identifying a Target Market
 -Relationship Marketing
 -Marketing Reciprocity

 3. Company Identity
 -Writing a Mission Statement
 -Creating Brand Recognition
 -Effective Logos and Slogans
 -Delivering Customer Service
 -Handling Complaints
 -Pricing Your Services

 4. Marketing Plan
 -Analyzing your Market
 -Analyzing your Competition
 -Budgeting for Success
 -Performance Analysis
 -Implementing your Plan

 5. Advertising
 -Relationships with Realtors
 -Designing Effective Ad Copy
 -Brochures & Business Cards
 -Websites and Promotion
 -Using Good Public Relations

 6. Sales
 -Art of Salesmanship
 -Elements of Persuasion
 -Relationship Selling
 -Objection handling
 -Tentative Scheduling
 -Closing the Sale